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If you could hold your corporate identity up to a mirror, what would you look like? Would you see the image you want to project to your market? Would your market see what you see?
We all wish we look today the way we looked at our peak, at your cousin Rebecca's wedding, when your hair was just right and you just lost 16lbs from a great summer tanning at the shore....but times change, and we get older. Corporate identity and image can often age at a faster rate than we do - and we're often too busy to realize it. No one wants to be the football jock has-been with the wicked comb-over and beer belly, sucking it in at the water cooler to impress the college interns. That's just sad.
Like a makeover artist for your corporate identity.
Thinking small starts with your corporate identity. Look at the small details that you take for granted daily....does your logo look like the corporate equivalent of a comb-over? Is your communications wardrobe forever lost in the seventies in a not-very-cool-retro way? Maybe it's time for a makeover. Think you're too classic to change? Think Madonna. Think AT&T. Think Apple. Even the big boys and girls reinvent themselves - change for the better.
Change ahead of the market, not after it.
We help our clients stay on the forefront of their markets by getting our fingers on the pulse first. We get the real scoop on market perceptions of your company in the way only an outsider can. Sometimes the internal views and market views are similar. Sometimes the realities of your market perception are hard to swallow. We get the straight dope from your audience and feed it back to you, undiluted, along with effective solutions to take your company forward. Sometimes the prescribed changes are radical makeovers, sometimes they are subtle tweaks. No matter what, we prescribe change for the better, not for the sake of change.
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Guess the identity?
If this well-known company had kept their original corporate identity, would they be a market leader today? Over their thirty year history, they changed with the times - and often ahead of the curve - to position themselves as the innovator in personal computers, digital music and entertainment.
In 2007, they even changed their name to more accurately reflect their diversity in markets and product offerings - to Apple, Inc.
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